Quiz 6 GEB 3373 Spring 2012
1. There are now over 3,700 Zara stores in 68 countries.
The chain, which opened its first store
in 1975 in _____, has expanded rapidly chiefly because of its _____.
a. France … rapid supply chain control
b. France … franchising system
c. Spain … rapid supply chain control
d. Spain … franchising system
2. Benetton has 5,000 outlets in some 120 countries.
Its strategy is to
3. Zara produces clothing and
a. is not vertically integrated with retailing.
b. is vertically integrated with retailing.
4. Benetton stores, which are
5. The real interest rate is the
6. The higher your real interest rate or real discount rate, the
a. less you value the future.
b. more you value the future.
7. Using the simple formula for the price of a share of stock, if the relevant rate of interest is 5%,
the expected rate of growth of earnings is 1%, and earnings per share are $2, then the price of a
share is
a. less than $20.
b. at least $20 but less than $40.
c. at least $40 but less than $60.
d. at least $60 but less than $80.
e. $80 or more.
8. The elasticity of demand is the absolute value of
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9. The elasticity of supply is the
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 Spring '10
 Crum
 United States dollar, A., B., c.

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