{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

GEB3373Feb21 - Retailers Customer Value How retailers...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Retailers: Customer Value - How retailers capture customers Acquisition - acquiring you as a customer Retention - How do they keep you as a lifelong customer? Enhancement - How do they sell you more through additional products. Firms budget MV=MC to target their customers. Factor Price Equalization: Free trade and common technology = equality in prices This doesn ʼ t always happen as barriers to trade, non common technologies are present. Peugeot: 2nd largest auto maker in Europe - located in France 100,000 employees Looking to lay off some workers - The company wasn ʼ t planning to announce this until after the presidential elections, however, information was leaked to the public. More likely to favor the center right party. Dominique Strauss Kahn was arrested again this week for soliciting prostitution. The memo from Peugeot about labor costs rising in France was leaked to the public. Labor costs: France - 35 per hour (social security costs higher in France Increases wages) Germany - 29 per hour Spain - 22 per hour Slovakia - 10 per hour Peugeot will be laying off French workers in order to cut costs France/Italy/Spain are the biggest customers of Peugeot, the recession in Europe has decreased demand for their automobiles. The Euro and the Gold Standard: Ron Paul - Avoid inflation by turning back to the Gold Standard The United States has a moral obligation to honor its debts without relying on inflation to counter these debts. The British used the Gold Standard allowing them to borrow money at low interest rates. Their credit was essentially high. Paul argues that by turning back to the gold standard we will re establish our credibility as a nation and the Federal Reserve will essentially be abolished.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern