chapter02

chapter02 - Chapter 2 International Management and Cultural...

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Chapter 2 International Management and Cultural Diversity
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2 The Multinational Corporation Has units in two or more countries plus its own Most of best-known companies are MNCs Transnational corporation is an MNC that operates worldwide without one national headquarters (operates round the clock through different time zones)
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3 Trade Agreements Among Countries NAFTA (U.S., Canada, and Mexico) CAFTA EU (25-European nation alliance) WTO (liberalizes free trade throughout world) Trade agreements have facilitated global outsourcing and offshoring.
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4 Sensitivity to Cultural Differences Cultural sensitivity (awareness of customs; adapting behavior) Multicultural worker (believes all cultures are good) Minimize cultural mistakes (e.g., rushing a deal in Mexico)
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5 Challenges Facing Global Managerial Worker Developing global leadership skills Currency fluctuations Balance of trade problems Human rights violation and corruption Culture shock (“I can’t take this place.”) Piracy of property rights and merchandise, including “knock-offs”
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chapter02 - Chapter 2 International Management and Cultural...

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