Market Research Report.docx - Market Research Report This...

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Market Research Report This marketing research report is to find out whether the new product, sweet-chilli-mayo prawn (SCMP), that has just been invented from the product developing department, has a high acceptance from the general public or not. Our target market is young adult age from 22-45 with a low to medium income level and would like to enjoy different dining cuisine when eating out. Findings: From the test trial in a several different shops and test sample tasting from the street. I have gathered the following data: Age 22-30 adult: around 55% of them preferred or would like to purchase the new product when it comes out. Age 30 – 35 adults: around 63% of them preferred the taste and would introduce it to their friends or family members especially their children if possible Age 35-45 adults: over 72% of them preferred the taste because of the well season prawn and well marinated sauce and would purchase more than one single product when go out and eat. Young adults around age 20-30 would normally preferred Japanese cuisine or other fast food option cuisine and have a lower spending power compare to the other age group. For age group from 30-40 is where the spending power started to rise as they starting to earn more money and have a higher disposable income to spend and spending on children as well. However, as this time their cuisine

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