Slides303-4-Politics-handout

Slides303-4-Politics-handout - Business 303 Political...

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Business 303 Political Strategy Professor von Nordenflycht Spring 2010 Session 4
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- 2 - Agenda In the News (~15m) Feedback summary (~10m) break (15m) Lecture: Political Strategy (~45m) Team Project(~5m)
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Last week: Regulation-free markets are rare indeed lots of government involvement to keep things working Forms of regulation are broad So now… how do / should firms participate in shaping this regulation? - 3 -
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Business Involvement in Politics (Sexty) Financing political parties, candidates, issues Lobbying efforts to influence gov’t action via provision of information and argumentation making the best case you can to government reports, news releases, submissions to parliamentary or regulatory committees, verbal arguments to politicians or agency personnel, etc Publicly expressed support for candidate, party, or issue Business executives becoming elected or appointed public officials (and vice versa)
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Corporate Public Affairs Departments (Sexty) management function responsible for monitoring and interpreting the governmental environment of the corporation or industry managing the responses necessary to protect the interests of the corporation or industry Role expanded to include lobbying public relations 5
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Vining et al article: Two stage process 6 ISSUE RESPONSE: POLITICAL STRATEGY ISSUE IDENTIFICATION “6 FORCES" ANALYSIS
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- 7 - AVERAGE ANNUAL RETURN ON EQUITY (1985-'95) -5 0 5 10 15 20 Drugs Tobacco publishing missiles Median (21 industries) coal Motor vehicles Mining Airlines %
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- 8 - Five Forces (5F): The stronger the forces, the less profitable the industry Substitutes Substitutes Threat of Entrants Threat of Entrants Rivalry Rivalry Suppliers Suppliers Buyers Buyers
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- 9 - 5F: Some Key Determinants Substitutes Substitutes Threat of Entrants Threat of Entrants Rivalry Rivalry Suppliers Suppliers Buyers Buyers Scarce resources: raw materials,
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This note was uploaded on 03/15/2012 for the course BUS 303 taught by Professor Brown during the Spring '11 term at Simon Fraser.

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Slides303-4-Politics-handout - Business 303 Political...

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