Netflix in 2011.docx - As of today Netflix has 183 million...

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As of today, Netflix has 183 million users worldwide and more than 60 million users in the US. With the current userbase and success the company has received we can say that Netflix has been an absolute disrupter of the video-rental industry. Innovation has been the unique differentiator and value proposition that helped Netflix embark upon this journey. From the early days when DVD player were recently launched and stores didn’t carry a wide selection of DVDs, the company already started serving this untapped market. It was a sign of one step ahead than other VHS cassette rentals. Netflix’s unique search engine allowed customers to sort through its vast selection of content and built a queue list which helped the firm to forecast demands and replicate near perfect inventory. It was also effective in reducing their delivery time with fewer inventories on hand than their competitors. The introduction of the proprietary

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