Final Review Part 1 - Design 001 Fall 2009 Midterm...

1
Design 001 Fall 2009 - Midterm Review
(made by a student; includes many terms from Lauer's Design Basics )
Not fully reviewed by Dr. Housefield
Names
o Kostas Terzidis – Etymology of Design,
o signare (Latin) – to mark or to sign,
o schedon (Greek) – nearly, almost, approximately. Once had but have no longer, look into past.
o Jeunet – Director of Amelie
o Charles & Ray Eames – Design Q & A , working with constraints, design is made of history & people,
nature is the ultimate designer
o McCloud – Understanding Comics , connects with gestalt, making sense of the world: perception,
thought & action. Visual literacy, Design Process:
• Idea / Purpose
• Form
• Idiom (type of communication – process more important that product)
• Structure
• Craft (quality)
• Surface (skin, appearance)
o Magritte – The Treason of Images , 1928-29, word & image juxtaposed
o Ferdinand de Saussure – Semiotics (study of signs), signifier (mental concept) & signified (material
aspect) relationship of concept & image, they are inseparable but closely tied together.
o C.S. Peirce – Semiotics, making meaning of marks:
• Icon – pictorial, readily understood (picture of an eye)
• Index – direct physical relationship (fingerprint)
• Symbol – Distanced from original object (a cross)
o Cy Twombly – Mark making, uses signs & letters, no pattern
o Lynd Ward – Illustrator, woodcut artist, Frankenstein , “storyteller without the use of words” -
see McCloud
o Will Eisner – comic book artist, his books coined the term "sequential art"
o Development of language and visual communication historically mixed
o Pictogram (Dog) + Ideogram ( No sign) together = No dog sign
o Andy Goldsworthy – finds inspiration outside of himself: works with nature, makes ephemeral art
o Jackson Pollock – painter, composition artist , it is what it is
o Lisa Hoke – paper cups - array of colors in an installation. Hoke rhymes with Coke (cups!!)
o Tara Donovan – plastic cup cloud, huge cube made of toothpicks
o IDEO – Bay Area design group which uses design thinking
• Field research
• Understanding Problem
• Idea
• Prototype (1
st
test or model)
• Feedback
• Repeat
o Tom Friedman - makes self portraits & art with everyday materials: aspirin, laundry detergent,
toothpaste & construction-paper crime scene
o Karl Aspelund – The Design Process
1. Inspiration
2. Identification
3. Conceptualization
4. Exploration & Refinement
5. Definition & Modeling
6. Communication
7. Production

2
o Goethe – In 1787 painting Portrait of Goethe by Tischbein; quote: “Feeling is All”, Romanticism,
aesthetics & writing & Gestalt, subjective nature of perception [Snuggie!]
o Rodin – The Thinker , parts speak for the whole
o Yazoo (Yaz) – Music group, gestalt Dalmatian album cover designed by the band
o Christine Gambito – Happy Slip , example of social media
o Jastrow – Psychologist & friend of Peirce, 1899, duck vs. rabbit, gestalt
o Wittgenstein – philosophical explorations of language, duck vs. rabbit, gestalt
o