cmn101Sm09July21_socialinformationprocessingtheory

cmn101Sm09July21_socialinformationprocessingtheory -...

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Social Information Processing Theory (SIP) CMN 101 Communication Theories Tuesday, July 21, 2009
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Overview ± What is Computer-Mediated Communication (CMC)? ± General focus of SIP Relationship development in cyberspace
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Different Perspectives on CMC ± Previous theories on CMC CMC < FTF Impersonal communication CMC ± SIP CMC = FTF Interpersonal CMC CMC > FTF Hyperpersonal CMC
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CMC < FTF? ± CMC: “Cues filtered out” Previous theoretical perspectives Social presence theory Media richness theory Lack of social context cues perspective
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Cues Filtered Out: Social Presence Theory ± Social presence: the degree of salience of the other person in the interaction ± Communication media differ in their degree of social presence The missing of “nonverbal” cues in text-based CMC decreases social presence
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Cues Filtered Out: Media Richness Theory
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Cues Filtered Out: Lack of Social Context Cues ± Social context cues: nonverbal cues which define actors’ identities and relative status ± Salience of social context cues influence the content and
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Unformatted text preview: quality of communication behaviors – When social context cues are strong, behavior tends to be relatively other-oriented, differentiated, and controlled – When social context cues are weak, people are more likely to produce self-centered and unregulated behaviors Adaptations: CMC = FTF? ± Verbal cues substitute for nonverbal cues ± Time-related factors that influence intimacy on the Internet – Extended time – Anticipated future interaction – Chronemic cues ± Ways to compensate for the lack of face-to-face cues in CMC – Emoticons – Verbal messages CMC > FTF? ± Hyperpersonal communication ± Contributing factors – Selective self-presentation – Over-attribution of similarity – Channel asynchronicity – Self-fulfilling prophecy Evaluating SIP ± Limitations of the theory ± Author’s own assessment Coming up… ± Cultivation Theory & Agenda-Setting Theory – Read Chapters 27 & 28...
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This note was uploaded on 03/15/2012 for the course CMN 101 taught by Professor Feng during the Spring '08 term at UC Davis.

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cmn101Sm09July21_socialinformationprocessingtheory -...

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