cmn101Sm09July2_AttributionTheory

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Theories of Attribution CMN 101 Communication Theories Thursday, July 2, 2009
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Attribution Theory—Overview ± General focus Causal attributions: Perceptions about the causes of behavior
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Attribution Theory—Fritz Heider ± Basic attribution process Perception of action Judgment of intention The five categories of causation: association, causality, justifiability, forseability, intentionality Judgment of freedom of choice ± Two types of attribution Internal attribution External attribution
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Attribution Theory—Harold Kelley ± Based on Correspondent Inference Theory Intentionality Social desirability Non-common effects principle ± Information used to make attribution: Consistency information Distinctiveness information Consensus information
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Attribution Theory—Harold Kelley (cont.) Observation Interpretation Attribution of Causes An Individual’s behaviors Distinctiveness High External Low Internal Consensus High
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Unformatted text preview: External Low Internal Consistency High Internal Low External Common Biases in Attribution Fundamental Attribution Error (FAE) The tendency for people to overestimate dispositional explanations for behaviors observed in others while underestimate situational influences on the same behavior. often the reverse for ourselves Why does the FAE occur? Biases similar to FAE Hold others more responsible for negative results than for positive outcomes Hold others more responsible for negative outcomes than we hold ourselves Weiners Cognition-Emotion-Action Model of Helping Recognizes role of emotion Explicitly links attribution and behavior COGNITION EMOTION ACTION Situation Responsible Sympathy Anger Helping Not Helping Not responsible Evaluation of Attribution Theories Explanation of phenomenon Prediction of future events Exam 1 Review Practice Questions Q&A...
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cmn101Sm09July2_AttributionTheory - External Low Internal...

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