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CMN101Sm09June30_Goals_Planning

CMN101Sm09June30_Goals_Planning - Theorizing about Goals...

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Theorizing about Goals and Plans CMN 101 Communication Theories Tuesday, June 30, 2009
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Theorizing about Goals and Plans—Overview General focus Goals—plans—action Model of message production Goals: future states an individual desires to attain or maintain Interaction/communication goals: goals that require requires communication/coordination with others to accomplish Cognitive in nature; cannot be directly observed Often multiple goals operating at the same time
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Primary Goals “Push” goals: central motivations for speaking; “defines” the situation Different primary goals associated with different schemas (cognitive structures representing knowledge about a concept) e.g., schema content for compliance-gaining goals: message targets, challenges, etc.
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