CMN101Sm09June24_TheoryII

CMN101Sm09June24_TheoryII - Theory II CMN 101 Communication...

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Theory II CMN 101 Communication Theories Wednesday, June 24, 2009
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Developing Scientific Theory ± Two ways of using research to develop theory Induction Deduction
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Inductive Theory Development ± Start with observations (get data) ± Observe patterns in the data ± Formulate theory from patterns
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Inductive Theory Development: Example 1 ± Topic of interest: use of facebook ± Questions to ask: Sex: 1. Male 2. Female Your marital status is: 1. Single 2. Dating 3. Cohabiting, but not married 4. Married 5. Separated/Divorced 6. Other About many friends do you have in your life? ___ How often do you use facebook? Never Once a Month Once a Week Several Times a Week Once a Day Multiple Times a Day 1 2 3 4 5 6
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Inductive Theory Development: Exercise ± Topic of interest: ± Questions to ask:
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± Start with theorizing May be informal (ideas, expectations) or formal (existing theory) Form hypotheses: specify variables and relationships between variables
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This note was uploaded on 03/15/2012 for the course CMN 101 taught by Professor Feng during the Spring '08 term at UC Davis.

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CMN101Sm09June24_TheoryII - Theory II CMN 101 Communication...

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