CMN101Sm09July13_EPPM

CMN101Sm09July13_EPPM - Extended Parallel Process Model...

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Unformatted text preview: Extended Parallel Process Model (EPPM) CMN 101 Communication Theories Monday, July 13, 2009 EPPMOverview General focus Effectiveness of persuasive messages that use fear appeals Fear Appeals: Messages designed to scare people by describing the terrible things that will happen to them if they do not do what the message recommends. Understanding Fear and Fear appeals Early theory and research Is creating fear effective? Do fear appeals need to do something other than creating fear? EPPM Fear appeals must do more than generating fear Fear vs. Threat Fear: internal emotional reaction characterized by subjective experience and physiological arousal Threat: danger or harm that exists in the environment; can be real or perceived Appraisal of Threat Perceived susceptibilityindividuals beliefs about their risk of experiencing the threat Communication strategies to enhance perceptions of susceptibility Use personalized references Have audience experience a threat through some person they identify with Appraisal...
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CMN101Sm09July13_EPPM - Extended Parallel Process Model...

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