CMN101Sm09July7_SocialJudgmentTheory

CMN101Sm09July7_SocialJudgmentTheory - Social Judgment...

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Unformatted text preview: Social Judgment Theory CMN 101 Communication Theories Tuesday, July 7, 2009 What is Persuasion? Persuasionhuman communication that is designed to influence others by modifying their beliefs, values, or attitudes Criteria for persuasion Persuasion is intentional Goals achieved through communication Message recipient has free will Social Judgment Theory General focus Attitudes and Responses to Persuasive Messages Attitude Structure and Two-step Process Persuasion Exercise: Mapping Your Attitudes toward Gun Control A. If guns were outlawed, only outlaws would have guns. B. The overall impact and value of gun ownership in America is difficult to measure. C. Guns are a threat to a safe society. D. Law-abiding citizens should not fear a waiting period for buying guns. E. Gun control is anti-American. F. Certain kinds of violent crimes could not be committed without guns. G. Although some firearms are questionable, hunting rifles have a legitimate purpose and should remain legal....
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CMN101Sm09July7_SocialJudgmentTheory - Social Judgment...

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