CMN101June29Sm09_ActionAssemblyTheory

CMN101June29Sm09_ActionAssemblyTheory - Action Assembly...

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Unformatted text preview: Action Assembly Theory CMN 101 Communication Theories Monday, June 29, 2009 Action Assembly Theory General focus The cognitive/mental structures and processes that underlie the production of messages Key Assumptions of the Theory Behavior is simultaneously repetitive and creative. People act on the basis of the meanings they assign to stimulus inputs. Sometimes our behaviors run off automatically, sometimes they are highly conscious. Behavior ultimately consists of efferent commands, yet our phenomenal experience of our behavior consists of abstract action specifications. Procedural Records: The Building Blocks of Behavior Constitute procedural knowledge: knowledge about how to do things Procedural records: long term memory structures that record the relationships between actions, outcomes, and situations If-then-when (i.e., action-outcome-in situation) Procedural records vary in terms of Abstractness Strength Activation Process Activation: certain procedural records are...
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CMN101June29Sm09_ActionAssemblyTheory - Action Assembly...

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