Chapter 14

Chapter 14 - Chapter 14: Diffusion of Innovations...

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Chapter 14: Diffusion of Innovations Diffusion: overall spread of innovation, process by which innovation is communicated through certain channels over time among members of social system Dissemination: planned, systemic efforts to make a program or innovation more widely available (diffusion is the direct/indirect outcome of those efforts) Innovation: an idea, practice or object that is perceived as new by an individual Communication channels: means by which messages are spread including mass media, interpersonal channels, electronic communications Social system: set of interrelated units that are engaged in joint problem solving to accomplish a common goal. Social systems have structure including norms and leadership Innovation development: decisions and activities occurring from early stage of idea to development/production Adoption: uptake of a program or innovation by target audience Implementation: active, planned efforts to implement an innovation within a
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This note was uploaded on 03/19/2012 for the course HP 300 taught by Professor Riggs during the Fall '06 term at USC.

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Chapter 14 - Chapter 14: Diffusion of Innovations...

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