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9-27 - HP 300 9/27/11 Social-Cognitive Theory Bandura...

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HP 300 9/27/11 Social-Cognitive Theory Bandura “It’s like behaviorism, only better” What is the strongest predictor of whether or not an adolescent uses alcohol, tobacco, or other drugs? Whether their friends use it. Before social cognitive theory o Previous behaviors theories said that learning occurs only when the consequences happen to you Behaviorism: Operant conditioning o Rat presses a lever, gets food, more likely to press lever in the future o What would behaviorism predict if rat a presses a lever and rat a gets food, rat b is in the next cage watching rat a and seeing rat a getting reinforced Would predict that rat B would not press the lever This rat does not have the capacity to learn from other people’s behavior Social Cognitive Theory o People learn (un)healthy behaviors by observing the consequences of other people’s behaviors o Behavior, people, and environments all influence each other o And are all dynamic (constantly changing) Reciprocal Determinism o Personal factors influence overt (health) behavior and environment which
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9-27 - HP 300 9/27/11 Social-Cognitive Theory Bandura...

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