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10-4 - 10/4/11 HP 300 Communication, Social Influence, and...

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10/4/11 HP 300 Communication, Social Influence, and the Interdependence Theory Dyadic Relationship o Dyad: pair of people Agent: trying to influence target’s behavior through communication Target Relationship: how influence is exerted or communicated o Informal relationships (friends, family, etc.) or formal relationships (doctors and patients) o Social influence: Agent Target (with communication in between) o Interdependence Interdependence: amount and tone of interpersonal communication Plays a role in influencing a dyad’s public health outcomes More interpersonal communication is greater than the level of influence between agent and target If target and agent agree on healthy goals, there is a high correspondence of outcomes o Two Types of Dyadic Relationships Informal relationships Formal relationships Ways formal agents communicate with targets and vice versa will have an impact on the target’s outcomes o Dynamics that influence communication in formal relationship
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This note was uploaded on 03/19/2012 for the course HP 300 taught by Professor Riggs during the Fall '06 term at USC.

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10-4 - 10/4/11 HP 300 Communication, Social Influence, and...

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