11-8

11-8 - Diffusion of Innovations Evidence based programs o...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Diffusion of Innovations Evidence based programs o Extensive lists and catalogues of evidence-based programs (PATHS, etc.) o Schools can order all the materials, reasonable price, training included, o But still not widely used What gets implemented in the real world? o DARE o Scare tactics o Boot camps The knowledge gap A new public health goal o Get communities to adopt programs that have been proven effective o Adoption: uptake of a program by target audience o Most people don’t adopt an innovation on the basis of scientific studies o How do we accomplish this? Diffusions of Innovations Theory o Rogers, 1983 o From the field of communications o First used to describe how new agricultural techniques spread among farmers o Later applied to health and a variety of other fields o Know his 5 strategies for speeding up diffusion of preventive interventions (in the paper) Innovation: idea, practice, object perceived as new (cell phones, twitter, etc.) Diffusion: process by which innovation if communicated (through certain channels, over time, among members of social network)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/19/2012 for the course HP 300 taught by Professor Riggs during the Fall '06 term at USC.

Page1 / 3

11-8 - Diffusion of Innovations Evidence based programs o...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online