Social+Psych - SOCIAL PSYCHOLOGY interpersonal attraction...

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SOCIAL PSYCHOLOGY interpersonal attraction social influence social cognition INTERPERSONAL ATTRACTION physical proximity (“exposure effect”: we are attracted to something the more we are exposed to it) physical attractiveness (“halo effect”: we believe that people with one at- tractive feature also have other attractive features) similarity social comparison theory: people evaluate their opinions by comparing them with the opinions of others whom they respect
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SOCIAL INFLUENCE IDENTIFICATION mentally associating oneself with another person or group in one’s thoughts, feelings, or actions reference group “Go get ‘em, bro!”
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PERSUASION a deliberate attempt to influence another’s attitudes and behavior through communication Friendly persuasion Coercive persuasion Effective persuasion has four components . . . source (attractive, knowledgeable, respected, similar to audience) message (attention, emotion, information, and repetitive) medium
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This note was uploaded on 03/18/2012 for the course PSYCHOLOGY 1 taught by Professor Staff during the Fall '09 term at UC Davis.

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Social+Psych - SOCIAL PSYCHOLOGY interpersonal attraction...

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