finaldraft - SOCIAL MOVEMENTS WWF (World Wide Fund for...

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SOCIAL MOVEMENTS WWF (World Wide Fund for Nature) BY MUSTAFA YIGIT OZDEMIR 7404 / sec. C4 A RESEARCH PAPER PRESENTED TO NAZAN SABUNCU IN PARTIAL FULFILLMENT OF COURSE REQUIREMENTS OF ENG 102 SABANCI UNIVERSITY
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APRIL 2004 The nature has a great equilibrium and a small motion on this equilibrium can crash this perfect system down, which will follow with the crash of the biological system on earth. Every invention of the humanity had a destructive effect on this system; therefore some people are disturbed from this destruction and it did not take a long time till these people are came together under this same grievance. These crowds got organized and built the roots of the nature protecting organizations. One of these organizations World Wide Fund for Nature (WWF) is going to be argued, which is a very well organized organization over all continents, and has been very effective in taking attention to its goals about the protection of the nature, with its reasonable, creative and political tactics and strategies, however as this is a big problem, there are many things to be done to solve this big problem, like giving education about the conservation of the nature in schools or making the communication network better or uniting all nature conservation organizations to have more force on the governments to publish laws. World Wide Fund for Nature (WWF) is the oldest organization, which works for the conservation of the nature since 1960s. According to WWF, the first steps was made by the British Biologist Sir Julian Huxley, who went to east Africa, where he saw the over hunting of the animals and the effects, in 1960. After his impressions in Africa he wrote many articles about the conservation of nature and successfully he could attract attention of the society. One of the attendants was Victor Stolan, a businessman from England, pointed out the needing of a national organization and the need of a fund for the conservation of the nature. The legal registration of the organization was in 11 September 1961, with a goal of raising the funds for conserving the nature, so the image of WWF became clearer (WWF, a history , 2001). WWF is a social movement whose members are unified around a single grievance, where they aim to preserve the nature and to control pollutions. However this preexisting 2
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grievance would not have any meaning without an organization of this crowd. As Andersen and Taylor stated, in order to be successful, a social group should organize through a communication network (Anderson & Taylor, 2002). Therefore, to be successful, WWF has established a communication network, which is established through the offices of WWF existing on five continents in 130 countries (WWF, organized , 2001). Moreover they use all the media equipment possible, TV advertisements, the Internet, e-mailing lists, and celebrities. Through television advertisements and celebrities they create public awareness, but the use of the Internet is mostly for the communication within the organization to inform
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finaldraft - SOCIAL MOVEMENTS WWF (World Wide Fund for...

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