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Week%204 - Business and new venture planning Week 4 Front...

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Unformatted text preview: Business and new venture planning Week 4 Front of the Plan Marketing Plans Operations Plans Survey Design Review: What is a business plan? Written document that carefully explains every aspect of a new business venture 20 to 30 pages long Provided to an investor or interested party Describes why the business is starting Describes why and how the business will make money 2 Cover Page 3 v Name of the company v Street address v E-mail address v Phone number v Date v Contact information v Website address Dont forget your logo!! Table of Contents 4 n Follows cover page n Main sections n Subsections n Appendices Table of Contents Dont use chapter numbers Dont use any numbering scheme unless you know your reader absolutely expects it Use the Word automatic table of contents. 2 levels is plenty! 3 is o.k. 5 Executive Summary Short overview of entire plan Provides reader with everything that needs to be known about new venture No more than 3 pages long Make sure to include a short summary of financials 6 Executive Summary Written last! Dont use headings beyond the title of the section Can pull important paragraphs directly from the main narrative Make sure it flows well Include a very short table of forecasted revenue & EBITDA 7 Following Sections Brief introduction Statement of the problem you are solving What is the need in the marketplace? What pain is there? Description of your product or service Show how you will relieve the problem/pain 8 Continuing On . . . Marketing plan Industry/Market analysis Competitive analysis Marketing action plan Sales plan (if necessary) Barriers to entry Growth plan Technical development plan (if necessary) Operations plan (if necessary) 9 Still more . . . Management and directors Senior leadership team Board of Directors (if available/necessary) Board of Advisors (if available/necessary) Key hires needed Financials Company description Legal status Relevant history Sources and uses of funds Assumptions 3 to 5 years of P&L, Cash Flow, Balance Sheet 10 Points to keep in mind Industry analysis must be performed But not much of it is included in final plan Used to understand the probability of your success Include what supports the contention that the business Is timely Will be profitable Is in the right hands 11 Marketing analysis and strategy/Postioning Competitive analysis Points of differentiation Barriers to entry Marketing Action Plan Sales process* Distribution strategy* 12 Marketing Plan Components *If necessary Marketing analysis and...
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This note was uploaded on 03/16/2012 for the course OPM 325 taught by Professor Ruodu during the Spring '12 term at Drexel.

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Week%204 - Business and new venture planning Week 4 Front...

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