{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Lecture%208%20Ch%2023

Lecture%208%20Ch%2023 - 1 ChapterTwentythree Presenting the...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing Research 10th Edition http://www.drvkumar.com/mr10/ Chapter Twenty-three 1 Presenting the Results
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Marketing Research 10th Edition http://www.drvkumar.com/mr10/ Guidelines to Successful Presentations Communicate to a Specific Audience Know the Audience Know Their Background and Objectives 2 Know Your Audience Who are you addressing? What is their background? What are their time constraints? How technical can you get without losing your audience? Can you involve the audience by asking questions?
Background image of page 2
Marketing Research 10th Edition http://www.drvkumar.com/mr10/ Create Audience Interest 3 Stimulate interest Address important research questions and findings Turn attention to specific/relevant numbers in charts Make visuals interactive Apt humor doesn’t hurt
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Marketing Research 10th Edition http://www.drvkumar.com/mr10/ 4 Be Specific and Visual
Background image of page 4
Marketing Research 10th Edition http://www.drvkumar.com/mr10/ Guidelines to Successful Presentations (Contd.)
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}