Lecture%208%20Ch%2023

Lecture%208%20Ch%2023 - 1 ChapterTwentythree Presenting the...

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Marketing Research 10th Edition http://www.drvkumar.com/mr10/ Chapter Twenty-three 1 Presenting the Results
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Marketing Research 10th Edition http://www.drvkumar.com/mr10/ Guidelines to Successful Presentations Communicate to a Specific Audience Know the Audience Know Their Background and Objectives 2 Know Your Audience Who are you addressing? What is their background? What are their time constraints? How technical can you get without losing your audience? Can you involve the audience by asking questions?
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Marketing Research 10th Edition http://www.drvkumar.com/mr10/ Create Audience Interest 3 Stimulate interest Address important research questions and findings Turn attention to specific/relevant numbers in charts Make visuals interactive Apt humor doesn’t hurt
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Marketing Research 10th Edition http://www.drvkumar.com/mr10/ 4 Be Specific and Visual
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Marketing Research 10th Edition http://www.drvkumar.com/mr10/ Guidelines to Successful Presentations (Contd.)
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This note was uploaded on 03/16/2012 for the course MKTG 326 taught by Professor Brookemalinowski during the Spring '12 term at Drexel.

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Lecture%208%20Ch%2023 - 1 ChapterTwentythree Presenting the...

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