SPSS%20Instructions%20for%20MKTG%20326-1

SPSS%20Instructions%20for%20MKTG%20326-1 - 1 USING SPSS...

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USING SPSS WITH THE SANTA FE GRILL DATABASE The SPSS software package is very user-friendly and enables you to easily learn the various statistical techniques without having to use formulas and calculate the results. The approach is a simple Windows-based “point-and-click” process. In this appendix, we provide a brief overview of how to use the package and click-thru sequences for the techniques you will be using. This will be a quick reference point for you to refresh your memory on how to run the various techniques. Across the top of the screen is a toolbar with a series of pull down menus. Each of these menus leads you to several functions. An overview of these menu functions is shown below. MENUS There are 11 “pull-down” menus across the top of the screen. You can access most SPSS functions and commands by making selections from the menus on the main menu bar. Below are the major features accessed from each of the menus on the Student Version 12 of the SPSS software. File = create new SPSS files; open existing files; save a file; print; and exit. Edit = cut and/or copy text or graphics; find specific data; change default options such as size or type of font, fill patterns for charts, types of tables, display format for numerical variables, and so forth. View = modify what and how information is displayed in the window. Data = make changes to SPSS data files; add variables and/or cases; change the order of the respondents; split your data file for analysis; and select specific respondents for analysis by themselves. Transform = compute changes or combinations of data variables; create new variables from combinations of other variables; create random seed numbers; count occurrences of values within cases; recode existing variables; create categories for existing variables; replace missing variables; and so on. Analyze = prepare reports; execute selected statistical techniques such as frequencies, correlation and regression, factor, cluster, and so on. 1
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Graphs = prepare graphs and charts of data, such as bar, line and pie charts; also boxplots, scatter diagrams and histograms. Utilities = information about variables such as missing values, column width, measurement level and so on. Add-ons = other functions such as Missing Values Analysis and AMOS. Window = minimize windows or move between windows. Help = a brief tutorial of how to use SPSS; includes a link to the SPSS home page at www.spss.com . ENTERING DATA There are two ways you can enter data into SPSS files. One is to enter data directly into the Data Editor window. This can be done by creating an entirely new file or by bringing data in from another software package such as Excel. The other is to load data from a file that has been created in another SPSS application. Let’s begin with explaining how to enter data directly into the Data Editor window.
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SPSS%20Instructions%20for%20MKTG%20326-1 - 1 USING SPSS...

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