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Unformatted text preview: a. Run a multiple regression analysis that will help the managers determine the following: i. Dependent Variable = Likelihood to Recommend; independent variables X1- X6. ii. What does this regression tell us? iii. list any non-significant variables iv. Run the regression again without these variables. What does this regression tell you? v. What training variables would you suggest the managers to concentrate on in order to increase likelihood to recommend? b. Case 22-2 Pepsi-Cola p. 622 for MDS Answer questions 1 - 3...
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- Spring '12