HW3%20assignment

HW3%20assignment - a. Run a multiple regression analysis...

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LeBow College of Business Marketing Research (MKTG 326) Department of Marketing Winter 2012 Drexel University Homework #3 – Regression and MDS Due Wednesday, February 23 rd at 2pm 1. Remington’s Steak House Case. The file “RemingtonsMRIA.sav” is uploaded to BBVista under the Homework folder. Use this data set to answer the following questions. Make sure you include any SPSS tables that are necessary. The handout we went over in class is helpful, but the additional chapter that I uploaded to BbVista under “Extra Course Materials” is much more comprehensive regarding how to interpret the findings.
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Unformatted text preview: a. Run a multiple regression analysis that will help the managers determine the following: i. Dependent Variable = Likelihood to Recommend; independent variables X1- X6. ii. What does this regression tell us? iii. list any non-significant variables iv. Run the regression again without these variables. What does this regression tell you? v. What training variables would you suggest the managers to concentrate on in order to increase likelihood to recommend? b. Case 22-2 Pepsi-Cola p. 622 for MDS Answer questions 1 - 3...
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