Unformatted text preview: the relative importance of each of these factors? (frequency tables) b. What image do customers have of Remington’s and its two major competitors? (descriptive statistics from one-way ANOVA). Run a post hoc ANOVA between the competitor groups (Scheffe or Tukey are okay to use) and interpret the results. What additional problems or challenges does the post hoc test reveal? c. Is Remington’s providing quality and satisfaction to its customers? (MANOVA, called n-Way ANOVA in book). d. Do any of Remington’s current marketing strategies need to be changed, and if so, in what ways? (overall managerial recommendations based on what you found)....
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- Spring '12
- Marketing, Department of Marketing, LeBow College of Business, post hoc ANOVA, Steak House Case