HW1%20assignment

HW1%20assignment - www.claritas.com , use www.census.gov 2....

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LeBow College of Business Marketing Research (MKTG 326) Department of Marketing Winter 2012 Drexel University Homework #1 – Data Collection Due Monday, January 30 th at 2pm 1. Case 5-3 Eddie Bauer: Strategize with Secondary Marketing Data, p. 136-137 Answer questions 1-4; instead of using
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Unformatted text preview: www.claritas.com , use www.census.gov 2. Case 8-5 Hamilton Beach Conducts Primary Research in Mexico and Europe, p. 231-232 Answer questions 1 & 2; make sure you tell me why you agree or don’t agree with the focus group research and the design process....
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This note was uploaded on 03/16/2012 for the course MKTG 326 taught by Professor Brookemalinowski during the Spring '12 term at Drexel.

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