PrinciplesOfPersuasion

PrinciplesOfPersuasion - Steve Whitmore and Mike Sjoerdsma,...

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Principles of Persuasion Principles of Persuasion September 28, 2010 Steve Whitmore and Mike Sjoerdsma, 2010
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Principles of Persuasion Learning Objectives By the end of this module, you will be able to write more persuasively by following these methods: Applying critical thinking skills Analyzing audience and purpose Attending to tone and connotation Using persuasive appeals Employing inclusive language
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Principles of Persuasion Learning Outcomes Cognitive Domain : Mental skills ( Knowledge ) Affective Domain : Growth in feelings or emotional areas ( Attitude ) Psychomotor Domain : Manual or physical skills ( Skills ) Bloom’s Taxonomy Benjamin Bloom was an educational psychologist who led a team in the mid 1950’s which devised a continuum of learning outcomes in 2 (3) areas of human behaviour. Although many modifications have been proposed to the model over the past 50 years, it has remained remarkably resistant to change.
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Principles of Persuasion The Cognitive Domain Knowledge : Learners recall data or information. Comprehension : Learners understand the meaning, translation, and interpretation of instructions and problems. Application : Learners use a concept in a new situation. Analysis : Learners separate material or concepts into component parts so that the organizational structure can be understood. Synthesis : Learners put ideas together to form a whole, with emphasis on creating a new meaning or structure. Evaluation : Learners make judgments about the value of ideas or materials.
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Principles of Persuasion Critical Thinking and Cognition Critical thinking involves application, analysis, synthesis, and evaluation . Underpinning it is the ability of learners to ask questions about their ideas and the ideas of others. Answering questions is easy; asking perceptive questions is difficult . Creativity and Affect (feeling/valuing) are implicated in the ability to think critically – metacognition .
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Principles of Persuasion The Affective Domain Receiving Phenomena : Learners demonstrate awareness, willingness to hear, selected attention. Responding to Phenomena : Learners participate actively by attending and reacting to a particular phenomenon. Valuing : Learners attach a worth or value to a particular object, phenomenon, or behavior, ranging from simple acceptance to a more complex state of commitment. Organization : Learners organize values into priorities by contrasting different values, resolving conflicts between them, and creating a unique value system. Internalizing Values : Learners demonstrate a value system that controls their behavior in ways that are pervasive, consistent, predictable, and most importantly, characteristic of the learner.
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Principles of Persuasion Purposes Persuasive (reports, proposals, resumes, everything?) Informative (reports, design specs, scientific articles) Instructional (user’s and technical manuals, procedures)
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This note was uploaded on 03/16/2012 for the course ENSC 802 taught by Professor Ivanbaijic during the Spring '12 term at Simon Fraser.

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PrinciplesOfPersuasion - Steve Whitmore and Mike Sjoerdsma,...

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