Chapter 4 Lecture Outline

Chapter 4 Lecture Outline - 1 Chapter 4 Conceptualization...

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Concepts and Conceptualization Measurement operations Levels of measurement Nominal, Ordinal, Interval, Ratio Evaluating measures Validity and Reliability (1) Concepts and Conceptualization Concepts Conceptualization Many concepts are used … Definitions are not… Meanings of concepts may… Concepts vary in their level of abstraction (2) Measurement operations The goal is to actually measure the concepts we intend to measure (i.e., use valid measures) Operationalization – When we conceptualize, we specify what we mean by a term When we operationalize , we… Asking Questions How to construct them… Asking questions is most common method of measuring social variables. 1
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Closed-ended questions Two requirements for closed-ended questions (1) Response choices must be… (2) Response choices must be… Open-ended questions Making Observations Direct Observables - things we can observe simply and directly that exist in reality. -vs-
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This note was uploaded on 03/05/2012 for the course CRJU 202 taught by Professor Deutsch during the Spring '08 term at South Carolina.

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Chapter 4 Lecture Outline - 1 Chapter 4 Conceptualization...

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