consumer behavior lecture

consumer behavior lecture - Consumer Behavior 16:22 Key to...

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Consumer Behavior 16:22 Key to advertising strategy is to understand consumer behavior Consumer behavior – how we take in or perceive a message Consumer behavior – mental and emotional process of people that will purchase or  complete a desired behavior Good or service that satisfies needs and wants Find a target audience – what motivates them to buy a product? Personal and Non-personal Process Personal process – screens/filters; too much information that one can take in so what is  important to us that makes us pay attention and let information through our screens What breaks through the clutter to make target audience pay attention? What has resonance and relevance? Resonance - message goes out and carries to audience Relevance – message reaches someone at the time where the message is pertinent  and they can hear it 2 Types of Concepts about what makes a good ad
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consumer behavior lecture - Consumer Behavior 16:22 Key to...

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