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Unformatted text preview: In-Class Key Terms01:43Environmental forces Note PacketEnvironmental scanning the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trendsSocial forces the demographic characteristics of the population and its valuesDemographics describe a population according to selected characteristics such as age, gender, ethnicity, income, and occupationBaby boomers generation of children born between 1946 and 1964Generation X includes 15 percent of the population born between 1965 and 1976. Also called baby bustGeneration Y includes the 72 million Americans born between 1977 and 1994. Also called echo-boom or baby boomletMulticultural marketing combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different racesCulture the set of values, ideas, and attitudes that are learned and shared among the members of a groupEconomy - pertains to the income, expenditures, and resources that affect the cost of running a business or householdTechnology the inventions or innovations from applied science or engineering research...
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This note was uploaded on 03/19/2012 for the course COMM 341 taught by Professor Johnson during the Fall '11 term at University of Delaware.
- Fall '11