knowledge-gaps lecture

knowledge-gaps lecture - KnowledgeGaps 19:03 Tichenor,...

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Knowledge-Gaps 19:03 Tichenor, Donohue, and Olien (1970) Theory that examines the media’s transmission of information and how it impacts  different segments of the audience in different ways Mass media provides information to its audience through various forms of programming Getting information to people not usually reached Knowledge-gaps from so much information available Unintended effect: mass media may actually increase the gap of knowledge between  social classes Different educational backgrounds Different socioeconomic backgrounds With more exposure to information, people of high socioeconomic status gain more  knowledge than people of low socioeconomic status As exposure increases, the gap of knowledge increases as well Education level Better educated people gain knowledge faster about highly publicized topics Research has shown this gap to occur between groups with different educational  backgrounds Those with a college degree acquire knowledge faster about heavily publicized topics 
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This note was uploaded on 03/19/2012 for the course COMM 370 taught by Professor Angelini during the Fall '11 term at University of Delaware.

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knowledge-gaps lecture - KnowledgeGaps 19:03 Tichenor,...

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