Agenda-setting theory lecture

Agenda-setting theory lecture - AgendaSetting Theory 00:25...

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Agenda-Setting Theory 00:25 The Original Agenda: Not What to Think, But What To Think About Think of what we think about as a menu that we can choose from Media creates the menu by presenting us with select information that we can think  about A Theory Whose Time Had Come Media Agenda and Public Agenda: A Close Match What Causes What? Study: Takes 4 different versions of the news and had 4 different groups of people watch  the 4 different versions. After a week, the people were asked what is important right now in the news. People elevated what they saw in the news on their own lists of what is important. Proves that the media can dictate what we are thinking about and what we find as  important Who Sets the Agenda for the Agenda Setters? Public Relations Companies and people doing press conferences dictate what we think  about Certain stories will grab our interest easier than others based on our natural 
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Agenda-setting theory lecture - AgendaSetting Theory 00:25...

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