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Unformatted text preview: Cultivation Theory 00:06 An Index of Violence Dramatic violence: the overt expression or threat of physical force as part of the plot Cultural Indicators project: the systematic tracking of changes in television content and how these changes affect viewers’ perceptions of the world Equal Violence, Unequal Risk Establishing a Viewer Profile Heavy Viewers: TV Viewers who report that they watch at least 4 hours of TV per day; television types Heavy vs. Light Viewers Views on the World Victimization odds (odds of being victim of violent crime) Light viewers: 1 out of 100 Heavy viewers: 1 out of 10 Actual odds: 1 out of 10,000 People with heavy viewing habits believe that 5% of society is involved with law enforcement as opposed to the actual 1% Heavy viewers report a general mistrust of other people Higher trust in society leads to a more democratic society Higher trust also leads to a higher standard of living (economically)...
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This note was uploaded on 03/19/2012 for the course COMM 245 taught by Professor Young during the Fall '08 term at University of Delaware.
- Fall '08