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BMGT364- Session 12 - Strategic Management - Handouts

BMGT364- Session 12 - Strategic Management - Handouts -...

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© Copyright 2012 BMGT 364: Management and Organizational Theory Spring 2012; Session 12 Strategic Management Dr. J. Gerald Suarez Department of Management & Organization
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© Copyright 2012  Does strategy matter?  What is a sustainable  competitive advantage?  How to achieve a  sustainable competitive  advantage?  Situational Analysis  Five Forces Framework  Positioning Strategies  Red ocean vs. blue ocean  strategies   Importance of strategy  implementation Agenda
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© Copyright 2012 Strategic Planning Process
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© Copyright 2012 Strategy An integrated “big picture” perception of how to achieve the organization’s vision. Strategic Management Management of the “big picture.” Ongoing process of ensuring a competitively superior fit between an organization and its changing environment. Strategic Management = Strategic Planning + Implementation + Control Strategic Management
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© Copyright 2012 Achieving a Sustainable  Competitive Advantage Q: What does it take  to achieve a sustained   competitive  advantage?    A: A resource that is: Valuable Rare Unique Difficult to imitate Sources of competitive  advantage Produce or process technology Protected or regulated markets Access to capital Economies of scale Your workforce (ideas, attitudes,  behaviors)
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© Copyright 2012 Strategy that “fits” Situational Analysis Industry and competitive environment Company
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