BMGT364- Session 12 - Strategic Management - Handouts

BMGT364- Session 12 - Strategic Management - Handouts -...

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Unformatted text preview: Copyright 2012 BMGT 364: Management and Organizational Theory Spring 2012; Session 12 Strategic Management Dr. J. Gerald Suarez Department of Management & Organization Copyright 2012 Does strategy matter? What is a sustainable competitive advantage? How to achieve a sustainable competitive advantage? Situational Analysis Five Forces Framework Positioning Strategies Red ocean vs. blue ocean strategies Importance of strategy Agenda Copyright 2012 Strategic Planning Process Copyright 2012 Strategy An integrated big picture perception of how to achieve the organizations vision. Strategic Management Management of the big picture. Ongoing process of ensuring a competitively superior fit between an organization and its changing environment. Strategic Management = Strategic Planning + Implementation + Control Strategic Management Copyright 2012 Achieving a Sustainable Competitive Advantage Q: What does it take to achieve a sustained competitive advantage? A: A resource that is: Valuable Rare Unique Difficult to imitate Sources of competitive advantage Produce or process technology Protected or regulated markets Access to capital Economies of scale Your workforce (ideas, attitudes, behaviors) Copyright 2012 Strategy that fits Situational Analysis Industry and competitive environment...
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This note was uploaded on 03/06/2012 for the course BMGT 364 taught by Professor Wellman during the Spring '08 term at Maryland.

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BMGT364- Session 12 - Strategic Management - Handouts -...

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