{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

The complexity of brands and branding 12

The complexity of brands and branding 12 - Brand Insistence...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Brand Insistence The stage of brand loyalty where the buyer will accept no alternative and will search extensively for the required brand. See Brand Preference ; Brand Recognition . (From:http://www.babylon.com/definition/Brand_Insistence/English) 11. Loyalty Brand loyalty From Wikipedia, the free encyclopedia Brand loyalty, in marketing, consists of a consumer 's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy. [1] Brand loyalty is more than simple repurchasing, however. Customers may repurchase a brand due to situational constraints (such as vendor lock-in ), a lack of viable alternatives, or out of convenience. [2] Such loyalty is referred to as "spurious loyalty". True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. [1] This type of loyalty can be a great asset to the firm: customers are willing to pay higher prices, they
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 2

The complexity of brands and branding 12 - Brand Insistence...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon bookmark
Ask a homework question - tutors are online