The complexity of brands and branding 13

The complexity of brands and branding 13 - 16. Keywords...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
16. Keywords Should You Buy Your Brand? Nov 29, 2006 10:21 AM, By Brian Quinton In a just and well-regulated world, buying your company’s brand as a search keyword would at least guarantee that the folks who searched on that brand name would be herded to your sponsor (From: http://directmag.com/online/11-29-06-brand-names/ ) 17. Variety 18. Ranking (See http://www.interbrand.com/en/Default.aspx ) 19. Earnings (See: http://www.brandchannel.com/education_glossary.asp 20. Equity Brand equity refers to the marketing effects and outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. Because of the well known brand name the company some time charges premium prices from the counsumer . [1][2][3][4] . And, at the root of these marketing effects is consumers' knowledge. In other words, consumers' knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/09/2012 for the course ADV 843 taught by Professor Dr.keithadler during the Spring '11 term at Michigan State University.

Page1 / 2

The complexity of brands and branding 13 - 16. Keywords...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online