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The complexity of brands and branding 15

The complexity of brands and branding 15 - 2 Tools a Name...

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2. Tools a. Name generator b. Gap (From: http://www.brandbuzz.com/ ) Y & R c. Glue (From: http://www.slideshare.net/coolstuff/the-brand-gap ) d. Hogs (From: http://www.facebook.com/BrandGlueUK ) (See Brand Hogs, The Word of Mouth Machine Find a company This is the limited version of the Brand Hogs, The Word of Mouth Machine company profile: Join LinkedIn or Sign In to see more information. Brand Hogs, The Word of Mouth Machine has 15 years of refined best practices in the art and science of endorsement radio. This local market, consumer education initiative is empowered by our radio personalities credibility and their passion for the companies products and services we represent.(From: http://www.linkedin.com/ companies/brand-hogs-the- word-of-mouth-machine ) Miscellaneous Media 1. Brandchannel http://www.brandchannel.com/home/ 2. Journal of Brand Management http://www.palgrave-journals.com/bm/index.html 3. Journal of Product & Brand Management http://www.emeraldinsight.com/products/journals/journals.htm?id=jpbm 4. Logo Quiz (See http://www.sporcle.com/games/corplogos2.php
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  • Spring '11
  • Dr.KeithAdler
  • operational definition, Journal of Brand Management, theoretical definition, Percy Williams Bridgman, Mouth Machine

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