STRATEGIC MANAGEMENT 4199 Midterm Q 3

STRATEGIC MANAGEMENT 4199 Midterm Q 3 - NAME: Juan Torres...

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NAME : Juan Torres MGT 4199 Midterm 3. Pick the two (2) most important external opportunities or threats presented to Amazon in both the societal and the task environment. Indicate why you have selected each of these four (4) factors based on your reading of the case . Opportunities o Societal Growing e-commerce sales : people are getting confident when buying products online. This is a tremendous advantage for Amazon because it can reach customers through multiple ways. For example, Amazon can develop platforms to sell its products through smart phones, digital downloading, etc. Broadband expansion worldwide : the internet is the fastest growing industry in the world. This is a great advantage for Amazon because it can expand its operations to countries where the internet is getting stronger and popular. Countries like China, India, Brazil, Indonesia and geographical areas such as the Euro zone are potential markets for Amazon who has the experience and the brand name for being able to achieve international expansion in such markets.
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This note was uploaded on 03/16/2012 for the course MGT 4199 taught by Professor Staff during the Spring '08 term at Kennesaw.

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STRATEGIC MANAGEMENT 4199 Midterm Q 3 - NAME: Juan Torres...

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