Retailing Exam

Retailing Exam - Retailing Exam #2 Advantages of RFID for...

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Retailing Exam #2 Advantages of RFID for Prada : 1.Enhances the retailing image; 2. Improves store’s environment; 3. Capture inventory levels in real time; 4. Links the store with the rest of the supply chain; 5. Act as an added security measure; 6. Prevent shoplifting; 7. Provides up-to-date information; 8. Links online and offline shopping; 9. Improves staff efficiency; 10. Provides more detailed merchandise- related info; 11. Up sell offering other products’ information; 12. Improve staff customer relationship management; 13. Create and set the standards for personalized shopping experience; 13. Improve customer service; 14. Builds stronger relationships within the customers; 15. Used for CRM and micromarketing o Flagship store in Soho (South of Houston Street) o Store design Location o Is important because is a major fixed investment o Convenience, visibility, pricing, brand image, traffic, merchandise selection, and short and long term strategies depend on the location. Trading area
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Retailing Exam - Retailing Exam #2 Advantages of RFID for...

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