Retailing Exam 2 Cont 2

Retailing Exam 2 Cont 2 - Retailing Exam #2 Carrefour o...

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Retailing Exam #2 Carrefour o Have various retail formats supermarkets, hypermarkets, cash and carry, hard discount, e-shop o The main competitors are: Metro (Germany, 50); Tesco (U.K., 56); CVS (U.S., 63) o Solid growth in emerging markets such as Asia and South America (India, China, BR, ARG, COL) o It is the leader in hypermarkets worldwide and among the leaders of supermarkets in Europe o Carrefour’s growth is attributed to: Growth through market expansion New geographic market segments with the same retail formats Growth through innovation Same geographic market segments with new retail formats Growth through market expansion and innovation New geographic market segments with new retail formats o Carrefour’s competitive advantages are: Low cost Efficient operations Export existing capabilities Deep pockets Global culture Cater to local markets
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This note was uploaded on 03/16/2012 for the course MKTG 4300 taught by Professor Mariakalamas during the Spring '12 term at Kennesaw.

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Retailing Exam 2 Cont 2 - Retailing Exam #2 Carrefour o...

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