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COMM107-Ch.9 Notes

COMM107-Ch.9 Notes - Chapter Nine-The Concepts of Groups...

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Chapter Nine—The Concepts of Groups Groups Why do people join groups? o Because they are required to do so, because they like the members of the group, because of the meaning or identity a group gives their lives, and because they think they can gain contacts or socialization from the other members Advantages and disadvantages o Advantages Risky shift phenomenon – decisions reached after discussion by a group display more experimentation, are less conservative, and contain more risk that decisions reached by people working alone before any discussion is held o Taking part in group action can lead to greater commitment among participants o Disadvantages Groupthink – when concurrence-seeking becomes so dominant in a cohesive group that it tends to override realistic appraisal or alternative courses of action Social loafing – when group membership leads people to work less than they would individually; an individual who thinks his/her contribution to
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