Unformatted text preview: new commercial to increase consumers’ awareness would be expected to add or change. We realized that our consumer demand for ice cream is expected to be minimal during the forecast period. Value sales of ice cream are predicted to grow by 3% in constant terms through 2015 while retail volume sales are expected to grow by 1%. The 1% volume growth rate is an improvement over the -2% volume decline over the review period. Americans are expected to move back towards premium ice cream as the economy makes a slow recovery. An improving economy should also aid sales through ice cream parlors. However, if we chose to use the different source to substitute our major ingredient in our ice-cream, our sales would be expected to fall. Read more at: http://www.euromonitor.com/ice-cream-in-the-us/report...
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- Winter '12
- ice cream, milk substitute, fresh goat milk