16 Islam 030311

16 Islam 030311 - Islam Understanding the Middle East A...

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Islam
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Understanding the Middle East A story from Raed Al-Zubi
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Know Your Customers A disappointed salesman  of a cola company  returned from his Middle  East assignment. A friend asked, "Why  weren't you successful  with the Arabs?" 
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Know Your Customers The salesman explained:  When I got posted in the  Middle East, I was very  confident that I would make  a good sales pitch as cola is  virtually unknown there. But,  I had a problem. I didn't  speak Arabic. So, I planned  to convey the message  through three posters . . . 
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Know Your Customers Our man is  now totally  refreshed. A man lying in  the hot desert  sand. ..totally  exhausted and  fainting.  The man is  drinking  our cola. 1 2 3
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Know Your Customers And then these posters were pasted all  over the place.  "Then that should have worked!" said  the friend.  "It should have!" said the salesman. 
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Know Your Customers "But I didn't realize that Arabs read from  right to left."  1 2 3
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Islam
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Civilizations that succeeded the  Roman Empire Least cultured and  progressive Needed Renaissance  (800 years later) to  recapture Roman culture Became the most  vigorous successor Based on religion  and culture Retained titles,  government, and  culture of Rome Byzantium Islam Western Europe
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Islam
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Mohammed Lived in Mecca Got along well with  people Story of the replacement  of the Ka'ba stone Worked as a merchant  and took trade caravans  throughout the Middle  East Married his boss, a widow  named Khadijah
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Mohammed Religious/contemplative  young man who was  confused about religion  and went into the  mountains to pray.
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Mohammed’s Vision
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This note was uploaded on 03/20/2012 for the course MFG 201 taught by Professor Terry,r during the Fall '08 term at BYU.

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16 Islam 030311 - Islam Understanding the Middle East A...

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