http://www.stevenson.edu/sharedmedia/fas/policy-manual/forms/pdplan.pdf 12 Promotion tips 1. First of all your institute should maintain good quality of education, at par with the global standard. Even good marketing effort cannot boost a weak educational institution for very long time. So if your institute falls short of quality education, updated course curriculum, quality faculty members, placement assistance or infrastructure check them before getting into promotional activities. 2. Unknowingly we all are exposed to millions of advertisements every day. And they actually sell. Advertise your institute in various media, which you consider your target audience is exposed to. You may consider educational journals, education column in dailies, educational portals, television channels youth and their parents are exposed to, outdoor media and the like. Keep a large pie of your marketing budget for advertising. 3.
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This note was uploaded on 03/17/2012 for the course BSA 102 taught by Professor Lim during the Spring '12 term at Baylor College of Dentistry.