I. EXCECUTIVE SUMMARYThis study is made to determine the current market status of Dr. Yanga’s Colleges, Inc.’s College of Accountancy for the current academic year of 2011-2012. In here, DYCI is in comparison with its top rival schools offering Bachelor of Science in Accountancy in Bulacan namely, Meycauayan College (MC) Laconsolacion University of the Philippines. This study is also aiming to determine potential strategies to develop DYCI-COA’s both present financial and academic standing. The first section of this study showed the historical background and the company profile of DYCI and DYCI-COA and other relevant information related to DYCI and DYCI-COA.The next sections of this study exhibited the socio-cultural, demographic, economic, technological, competition, legal, and political facts affecting and related to education specifically to DYCI and DYCI-COA. Also exhibited are the comparative profile matrix and comparative S.W.O.T. Analysis of
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Bachelor of Science in Accountancy, comparative profile matrix, comparative s.w.o.t. analysis