BSBMKG413 Briefing Report Template.docx - This document is Briefing Report Template It is part of the supporting resources for Task 1 of BSBMKG413

BSBMKG413 Briefing Report Template.docx - This document is...

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This document is Briefing Report Template. It is part of the supporting resources for Task 1 of BSBMKG413. Nature Care Products Promotional activities briefing report Introduction Nature Care Products is based in Brisbane, Australia. The company manufactures and retails high-quality, eco-friendly skincare beauty products. The company was established in 2011 to meet the perceived demand for skin products that contain natural and organic ingredients. The company also emphasizes eco-friendly packaging. Currently the company sells its products through a limited number of health stores in Brisbane The overall business objectives of the company are: to increase sales revenue by 50% in the next 12 months. Create awareness about your products among consumers Position yourself as a quality product compared to similar products. It is important to bear in mind that to fulfill one of the commercial objectives it is necessary to carry out promotional activities as this will fulfill the commercial and marketing objectives, as the company does not have a large budget, 5,000 is allocated for promotional activities. Planning process 1. Set Goals In the case of the company, the main business objective is to increase sales, and create brand awareness for the next 3 years. 2. Identification of resources It is known that to meet these objectives since the company has a limited budget in promotional activities is 5,000 3.Establish related goal tasks Each goal must have its tasks, projects and well-detailed achievement associated with it. With this step, you will not only ensure that each member of your team is focused and oriented on what to do, but you will also be able to maintain motivation within your staff by meeting objectives. 4. Prioritize goals and tasks If we have already established the goals, the resources that I will need to achieve these objectives, identifying the tasks to be executed by objective now the next step is to prioritize each goals and tasks for each objective according to their importance, in this case increasing sales should be increase the 1 Copyright© ECA College RTO 45012 v20.0
This document is Briefing Report Template.

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