Notes Test #1

Notes Test #1 - Communication- a created shared meaning...

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Communication- a created shared meaning between people. Shapes our society, related closely to culture. (ex. “I’ll call you later”) Lasswell: sender, receiver, “giving away info”=> goal: the creation of shared meaning o Source: sender, the person talking o Medium: o Receiver: getting the info o Effect: the message is sent o Decoding/encoding: this happens simultaneously. Receiver is interpreting (decoding) the message o Feedback: the return of the message to the sender o Noise: can be anything that interferes with the communication process. Important because it is disruptive. (ex. If it’s too hot you may feel uncomfortable and not focus. Noise is not just auditory.) Includes non verbal communication and continuous communication. Communication can also be in the form of producing, maintaining, repairing and transforming culture. Mass Communication is different because technology is involved, so one source is sending a message to lots of people. Importance of audience: they have to understand who they will be culture, the expression of who we are through communication audiences must be studied in order to be effective 3 components of culture: learned= like kissing someone on the cheek as a greeting behavior= verbal and non verbal, how you act. Example, giving someone personal space. Shared social group Non sources of Culture Anywhere Mass communication Hegemony Hegemony= needed in a society, mainstream way of thinking, “inside the box”. It can lead to bad things, but it can also be good. Mass Communication as cultural storyteller Transformative (lens, “how”) o As if a lens is placed in front of the light, telling us how to perceive certain things. Mass communication as cultural forum Ubiquitous (agenda setting, “what”) o It is everywhere we look, making you aware of certain things o Job of the media is to talk about “what” is going on, media decides what gets discussed and therefore sets the agenda. Very closely related and they also influence each other. Dinner Party Facts:
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On average hours of t.v. per day 2/3 of adults read newspapers 90% of people 12 and over years old use the internet On average 9.5 hours per day consuming media Chapter 2: Communication Processes Recurring Issues throughout the semester: Increased reliance on technology Globalization Increased need for big $$$ Ownership concentration Convergence- different types of technology that merge together and thus has the capabilities of both. Hypercommercialism- extreme commercialism that happens in many ways Media multitasking= using more than one medium (ex. TV, phone, facebook all at once) usually seen more in younger people because they think they can concentrate on many things at once. Blockbuster mentality= something that owners of the media industry have, they want to make
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Notes Test #1 - Communication- a created shared meaning...

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