Chapter 03 Quiz

Chapter 03 Quiz - Chapter 03 Quiz Evaluating Opportunities...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 03 Quiz - Evaluating Opportunities in the Changing Marketing Environment Score: 0% (0 out of 20 correct) 1. When setting objectives for the whole firm, TOP MANAGEMENT should: A. involve the marketing manager in the objective setting process. B. set objectives that focus on the highest possible immediate profit potential. C. stick to general objectives--in order to maintain flexibility. D. set objectives beyond what can actually be achieved--so everyone will work harder. E. all of the above. Feedback: LearnObj: 2 Pages: 59-61 2. With regard to a firm's resources (when searching for attractive opportunities): 3. A firm may find itself in--or moving toward--pure competition because:
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
4. Which of the following is NOT primarily an example of the influence of technology on the external market environment:
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern