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Chapter 05 Quiz

Chapter 05 Quiz - Chapter 05 Quiz Final Consumers and Their...

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Chapter 05 Quiz - Final Consumers and Their Buying Behavior Score: 0% (0 out of 20 correct) 1. The statement, "Of course people will buy our product--each of its features is better than the competition," most closely reflects which consumer behavior concept? A. psychographics B. reference groups C. needs D. competitive advantage E. the economic-buyer theory Feedback: LearnObj: 1 Page: 115 2. With respect to U.S. family income, government data indicate that: 3. "Discretionary income:" 4. According to the text, the economic-buyer theory
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5. Regarding consumer motivation, the text states that: A. needs are the basic forces which motivate people to do something. B. all needs and wants are caused by drives. C. wants are learned needs. D. the terms "needs" and "wants" mean the same thing.
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