Chapter 08 Quiz

Chapter 08 Quiz - Chapter 08 Quiz Elements of Product...

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Chapter 08 Quiz - Elements of Product Planning for Goods and Services Score: 0% (0 out of 20 correct) 1. "Product" means: A. all the services needed with a physical good. B. a physical good with all its related services. C. the need-satisfying offering of a firm. D. all of a firm's producing and distribution activities. E. a well-packaged item with a well-advertised brand name. Feedback: LearnObj: 1 Page: 193 2. Regarding quality: A. the best credit card may not be the one with the highest credit limit. B. the best clothing may not be a pair of slacks, but a pair of jeans. C. the best computer may not be the most powerful one. D. All of the above are true. E. None of the above is true. Feedback: LearnObj: 1 Pages: 193-194 3. A company with a large product assortment might 4. Which of the following conditions would not be favorable to branding?
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5. Nonrecognition of the brand name of a firm's product is likely to be LEAST important for:
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